University of Derby

Derby University commissioned our client Prophecy Unlimited to produce a commercial and a concept that would showcase their entire prospectus of learning whilst appealing to a diverse demographic.

The marketing Director at Derby specifically wanted our Director Jade Leanne Taylor to concept and Direct this commercial due to the success they had with the video set to an atmospheric soundtrack for their Buxton campus.

The brief

Produce an online commercial to attract students aged between 18 and 35 and showcase 80% of the universities courses.

The approach

Our Director Jade Leanne Taylor concepted this commerical using photos and personal interviews with course leaders whilst scouting the location to ensure an in-depth perspective of each course offering.  Producer Mel Jones then proceeded to plan, risk assess and schedule this four day shoot consisting of 24 locations and a cast of over 100. All stakeholders were able to monitor and interact with the workflow remotely.

 

The results

91,521

views on YouTube so far.

The client was so impressed with the commercial they extended their marketing budget to broadcast it on SKYTV

 

Watch the video

A great success! The drama was always on the right side of the camera. 

John Anderson

Creative Director , Prophecy Unlimited

Made at Doubleshot studios