McCarthy & Stone commercials

McCarthy & Stone are the UK’ leading and award winning retirement house builder.  Having been established for over 30 years have have sold to over 50,000 buyers, they remain loyal to their careful attention to detail to bring peace of mind, independence, low maintenance and companionship to those in later life.

The brief

Produce online commercials for development expert.

 

THE APPROACH

We were tasked with shooting two commercials over four days with 4 principle actors and the remaining cast were residents.

Each shot was storyboarded to enhance the planning and gaurantee that all features were included as a showcase for the apartments being sold.

 

 

 

Results

A far reaching and successful youtube campaign.

 

 

 

 

Watch the commercials

Made at Doubleshot studios