Love Food Hate Waste have over 60,000 followers interested in articles and media tips to show show them how to save food waste and money whilst benefiting the environment. In the UK in 2015 alone, £13 billion of edible food was thrown away which is the equivalent of 7.3 million tonnes of food waste.

Video is a core feature of LFHW’s marketing strategy.

The brief

Produce six high quality video blogs
featuring London Liberty girl ‘Sasha Wilkins’
for LoveFoodHateWaste as part of a 40 day challenge.

The challenges

We had to work to a tight timetable on the day. Working to a tight schedule we instigated a remote recce requesting photographs of the location to pre-plan framing and lighting and to mitigate any risks or complications well in advance.

The videos needed to be transcribed into Welsh but only one version of the video could be released. Working with creative agency EMO unlimited our Technical Director was on hand to advise on formats and hosting and to guarantee that the Welsh audience could access the subtitles.

The results

High quality video blogs attracting over 2200 new followers on Youtube.

 All videos were signed off with no edits whatsoever! We’re all very happy!

Lishai Kaufer

PR Manager, EMO unlimited