Be the expert, stand out in your industry and give your customers added value with content that is memorable and easy to view.

You’ve worked to obtain your skills and build your experience and it can be all too easy to overlook the importance of what you know. With video you can share your knowledge with the added advantage of also encouraging your customers with video.

Here are some video content tips:

Answer customer questions and have a ‘frequently ask question’ area on your website.
Break down the steps of your process to coach your customers through the experience.
Provide industry insights and current trends
Include a call to action and motivate your customers to interact with you
Promote an event or competition

But most importantly get started to put ‘your message in motion’.