Guide your customers through your process whilst sharing your company values and inviting them into the the personality of your business.
Here are a few content tips:
- Decided how you want to present your business and the level of your humour.
- State what you do and who you help in the first 10 seconds.
- Explain how you do what you do.
- Let your employees say why they like working with you recruitment.
- Get a testimonial from your customers, ideally three for your home page.
- Use graphics to add text testimonials similar to those seen in a film trailer.
- Add a case study to follow your customer journey as you solve their problem.
- Say why you are different and the best choice.
- Make your location a stage to film as part of your brand identity.
But most importantly get started to put ‘your message into motion’.