Guide your customers through your process whilst sharing your company values and inviting them into the the personality of your business.

Here are a few content tips:

  • Decided how you want to present your business and the level of your humour.
  • State what you do and who you help in the first 10 seconds.
  • Explain how you do what you do.
  • Let your employees say why they like working with you recruitment.
  • Get a testimonial from your customers, ideally three for your home page.
  • Use graphics to add text testimonials similar to those seen in a film trailer.
  • Add a case study to follow your customer journey as you solve their problem.
  • Say why you are different and the best choice.
  • Make your location a stage to film as part of your brand identity.

But most importantly get started to put ‘your message into motion’.