Empathise with your audience using pre planned images and clever concepts to identify with viewers on a deeper level. Commercials promote a deeper relationship and association with who you are and your understanding of who is watching you. They have the potential to tap into universal themes that appeal to our desires and emotions.

Here are a few video content tips

Be smart and keep it simple.
Consider using actors to represent your demographic.
Invest in a scriptwriter to come up with a clever idea.
Use a metaphor or a poem to reach the heart of your audience.
Cast children to show that your service or product is ‘child’s play’ and easy to grasp.
Look outside of your business for lifestyle features that resonate with your audience.
Think iconically and symbolically to represents the power of what you do.

But most importantly get started to put ‘your message into motion’